1,500% Increase in Non-branded Top 10 Keywords for a Residential Behavioral Health Facility

Case Study Summary

Concerned about a drop in patient census for its inpatient residential facility, this client engaged Mindhealth Media to pursue an aggressive online marketing effort. A comprehensive audit conducted by Mindhealth Media determined the site was sorely lacking in SEO value and lagged far behind its competitors.

While competitor sites ranked for tens of thousands of relevant keywords, this client’s site ranked for only a few hundred keywords. Nearly all top ranked keywords were “branded” search terms that included the company name – meaning the client was nearly impossible to find online unless a user already knew the client’s name.

Mindhealth Media undertook a strategic SEO campaign designed to quickly increase organic search ranking for intention-based keyword terms, i.e. users who were looking for a facility with an intent to arrange placement. The agency conducted a thorough site optimization of existing content, optimizing all pages around the targeted search terms.

In addition, our skilled SEO writiers began publishing highly relevant new content, designed specifically to attract and engage users who were actively searching for a residential facility. The site quickly began gaining ground on its competitors, ranking near the top of organic search results for the targeted terms and bringing increased traffic and qualified leads.

Result

• • • 170% increase in organic site traffic
    • 150% increase in organic search impressions
    • 257% increase in ranked keywords
    • 1,500% increase in non-branded top 10 keywords

Impact

The facility reversed the downward trend in its patient census and is maintaining a healthy level of residents.