360% Increase in Local Site Traffic for a TMS Clinic

Case Study Summary

This single location TMS clinic had a problem most sites would love to have: a popular blog post ranked high on organic search and brought in significant site traffic. So what’s the problem?

While popular, the blog post attracted traffic from across the country but was not optimized for local search traffic. While visit counts were increasing, none of the site visitors could walk in the door as a new patient – the one metric that actually matters. (This is a fairly common mistake we see when taking over accounts from agencies who don’t specialize in mental health). The site was optimized around the wrong goal.

Mindhealth Media immediately began optimizing the practice website, Google My Business profile, and online content for local search. All new SEO and content efforts were laser-focused on the clinic’s location city and two nearby cities – places which could drive patients into the practice.

The results were impressive. After Mindhealth Media’s comprehensive local SEO effort, the practice ranked for 7 of the top 10 results for “TMS [City]”, including 2 of the top 3 spots. The practice also ranked for 3 of the top 10 results for “TMS [City]” for two nearby cities targeted in the local SEO campaign.

Result

• • • 93% increase in organic search impressions
    • 360% increase in local site traffic
    • 100% increase in Google My Business interactions
    • 60% increase in total organic site traffic

Impact

The practice was able to move into a larger, more upscale clinic space, added an additional TMS chair, and is currently scouting sites to open another clinic location.