450% Increase in Top 10 Ranked Keywords for a Therapy Practice

Case Study Summary

After a disastrous engagement with another agency caused a 74% drop in organic traffic, this therapy and psychology practice turned to Mindhealth Media for help. The client’s goals were to fix their tanking SEO, improve the ROI from paid search, and boost new patient intakes back to healthy levels.

Working quickly on multiple fronts, Mindhealth Media built a new, highly optimized paid search campaign that delivered more leads and higher quality leads at a lower overall cost. The agency also engineered a dramatic turnaround in organic search, increasing organic traffic by 141%. The newly optimized site gained high-value keywords for all client service lines and geographic keywords. Example: “family therapy [city]” This increase in targeted search traffic led to an increase in qualified leads and new patient intakes.

Result

• • • 450% increase in top 10 ranked keywords
    • 361% increase in site traffic
    • 48% increase in new patients (4 month result)
    • Set record for highest monthly patient appointments

Impact

The practice has added new providers, successfully added two new service lines, and is currently looking for space to open a larger office. The client reports their schedules are consistently full and they are building for future growth.