We needed 22 ketamine patients per week to hit our ketamine marketing goal for the year. At the time, we were seeing about 11 patients per week. Some weeks we saw even less. It seemed like an impossible task.
Do you have big growth goals for your clinic? Here’s what we did to hit our goal:
1. Ramped up content publishing
We published more ketamine content on our blog, knowing it would rank us higher in online search. Topics included: How Ketamine Saved My Life, Beating Depression Through Ketamine Infusions, College Student Suicide Prevention – How TMS and Ketamine Help Students Fight Depression, etc.
Content marketing is a core component of any successful organic campaign. The content serves two purposes: it provides Google (and other search engines) with a large set of keywords which can be used to classify your site, and it helps site visitors understand your practice better.
SEO Keywords for Ketamine Marketing
The good news is that there are almost endless combinations of keywords and variations that will work to boost your SEO: ketamine for depression, treating depression with ketamine, how ketamine works to treat depression, etc. You get the idea.
For a more sophisticated approach, you can use an online SEO tool like Ahrefs or SemRush to identify high value keywords and make sure to include those in your content. If you work with a ketamine marketing agency like Mindhealth Media, they can do this work for you.
But please don’t forget the second purpose – giving prospective patients a reason to visit your site and, more importantly, a reason to want to come to your practice. There are an excruciatingly large number of sites that publish barely legible, keyword stuffed content in an attempt to win Google points, completely forgetting that human patients are their desired end goal and not merely better rankings. If your content is just a mish-mash of keywords, your prospective patients won’t be able to figure out what you do, much less why they should choose your practice. Don’t do this.
Result: Total organic keywords doubled during the year, and along with it, our site traffic, bringing additional leads and new patients into the practice.
2. Prioritized patient videos
Patient video testimonials are highly persuasive conversion tools. You can use the videos multiple ways: publish them on your YouTube channel, feature them on social media, use them in a blog post, play the testimonial videos on monitors in your waiting room, and include the videos as content pieces in an email nurture campaign.
Important points to keep in mind when producing videos:
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- Keep them short. About two to two-and-a-half minutes are about as long as a testimonial video should be. You will lose your audience if the video is too long.
- Keep them engaging. Don’t let patients drag on for too long about one single aspect of their journey. Keep the pace moving throughout the narrative.
- Change camera angles. A single camera angle becomes boring after just a few seconds. While you don’t need to switch every 2.3 seconds like a Hollywood action flick, do make sure to include some variety. It makes it easier on the viewer.
- Avoid distractions. Distractions can be anything from people walking behind the subject (trust me: avoid glass windows as a background!), to a cluttered room environment, to unexpected background noise. Once, while reviewing a freshly shot testimonial, we kept hearing an irritating scratching sound intermittently throughout the video. We hadn’t heard anything unusual during the shoot. What could it be? Turned out it was the patient’s long blond hair, brushing against the lapel microphone while she talked. Oops. Lesson learned.
Result: Our content engagement increased 4X. We even had new patients come into the office and tell us which videos they watched that helped them decide to come in and try ketamine.
3. Hyper-focus on local search
For our ketamine marketing campaign, we optimized our website content to hyper-focus on local search terms and associate them with ketamine. You can do this with strategies such as creating location pages for each practice location, and by embedding local search terms into other pages on your site, such as your service description pages.
Result: Today, that practice ranks in the top 25 search results for more than 30 keywords for some variation of “ketamine” and [location]. Examples: Ketamine treatment Arizona, ketamine clinic phoenix, ketamine infusion Las Vegas, etc.
Result: Today, that practice ranks in the top 25 search results for more than 30 keywords for some variation of “ketamine” and [location]. Examples: Ketamine treatment Arizona, ketamine clinic phoenix, ketamine infusion Las Vegas, etc.
Each keyword result means the practice is included as a top 100 search result for that keyword phrase.
Campaign Final Result
We hit our goal of 22 patients per week after only 9 months. After one year, we were seeing 24 patients per week, having exceeded our goal.
That’s the playbook we followed to double ketamine patients in 9 months, and then double again the next year.
Looking to grow your ketamine practice this year? If you have big growth goals for your clinic and would like some help executing on your playbook, schedule a quick 15-minute call to get started. We’ll discuss your needs, current situation, and identify specific ways we can help you achieve your goals.