Marketing a ketamine clinic is one of the hardest marketing challenges around. Here’s four reasons why marketing a ketamine clinic is one of the hardest marketing challenges, and three ways to address the problem. Constant need for new patients Some medical...
We needed 22 ketamine patients per week to hit our ketamine marketing goal for the year. At the time, we were seeing about 11 patients per week. Some weeks we saw even less. It seemed like an impossible task. Do you have big growth goals for your clinic? Here’s...
Having trouble finding enough ketamine patients? That’s because ketamine clinics have a difficult marketing challenge. I call it the “Triple Reluctant” patient. What does that mean? For a simple example, let’s look at shoes. Shoes are a huge industry ($78 billion in...
Clients frequently ask me: what should I be spending on marketing? But that’s the wrong question. The better question is: are you getting an appropriate return on your marketing spend? Acquisition cost per new patient tells you if you are getting an appropriate...
This post should really be titled “The Obligatory ChatGPT Blog Post”. Everyone is talking about ChatGPT these days, and with good reason: it’s actually pretty competent. But is it good enough to write your marketing content for you? In this post, I break down a...
This is Part 2 of the article “Five Ways to Get More TMS Patients Without Spending a Lot of Money”. If you happened to stumble across this part first, that’s OK. It’s not like a Marvel movie where you have to watch 13 other movies in consecutive order first. You’re...
