Dec 12, 2023 | Ketamine Marketing, Practice Marketing
Ketamine marketing on Facebook has suddenly gotten very interesting. In a case with some interesting twists, Facebook is now allowing user-generated content (UGC) that talks about personal experiences using ketamine. What does that mean for marketing your ketamine...
Jun 28, 2023 | Ketamine, Patient Acquisition, Practice Marketing
Having trouble finding enough ketamine patients? That’s because ketamine clinics have a difficult marketing challenge. I call it the “Triple Reluctant” patient. What does that mean? For a simple example, let’s look at shoes. Shoes are a huge industry ($78 billion in...
Jun 7, 2023 | Patient Acquisition, Practice Marketing
Clients frequently ask me: what should I be spending on marketing? But that’s the wrong question. The better question is: are you getting an appropriate return on your marketing spend? Acquisition cost per new patient tells you if you are getting an appropriate...
Mar 8, 2023 | Patient Acquisition, Practice Marketing
This post should really be titled “The Obligatory ChatGPT Blog Post”. Everyone is talking about ChatGPT these days, and with good reason: it’s actually pretty competent. But is it good enough to write your marketing content for you? In this post, I break down a...
